C.A.S.E. is a corporate identity as well as a corporate social responsibility vehicle for the Costa Rican based outdoor advertisement firm Colorvision.
C.A.S.E. stands for commercial, architectural, social and environmental components that should all be present in the operations of the company; we specifically defined:
(1) Improved new designs: a design proposal for a new billboard family for the firm's main markets in Central America as well as a series of design proposals for new products that enable Colorvision to explore new markets (e.g. urban furniture and rent-out bicycles). The new billboards are equipped – besides the commercial information - with GPS orientation and tracking devices as well as carriers of information on the specific location, cultural activities and traffic congestions; we call it the
I Board.
(2) Integration of billboard designs: the current arrangement of outdoor publicity is considered an obstacle by many which coined the term of "visual pollution". This consultancy includes various proposals for incorporating commercial information in the urban architecture in combination with the newly designed carriers of information.
(3) Social benefits: corporate social responsibility refers to the responsibility of a company regarding the impacts of its decisions and activities in society and the environment. It requires transparency and ethical behavior at all levels of the company aimed at the wellbeing and sustainable development of all stakeholders (within and outside the company).
(4) Recycling activities: we developed a series of second life options for the different types of garbage that are produced by outdoor advertisement; mostly considering the vinyl on which commercial messages are printed. Some of the product ideas were developed in a workshop with students of Veritas University in San Jose, Costa Rica. The diversified products include truck canvas, roofing for low cost and emergency housing modules as well as biodigestors. A series of reused vinyl bags are produced by vulnerable groups in Costa Rica; the product is labeled Recreo.
Together with these main activities; we designed a logo to represent the companies' interests on its main markets in Central America. The iconographic barcode is generated through the colors of the seven Central American countries’ flags.
Credit
Oliver Schütte and Marije van Lidth de Jeude with Laura Jimenez and project specific support.
San Jose, Costa Rica, 2004 – 2008.